While online casino have been around since the early 1990s, they have only recently entered the social media fray. It appears that these casinos have never really grasped the potential of social media and the advantages it may bring to their operations.
However, in recent years, many of these websites have had to create an incredible social presence to draw in new visitors and retain their current clientele. And it’s producing notable outcomes. Gambling Commission UK reports that participation in online casinos over the previous four weeks climbed from 10.4% percent. The year ending in December 2014 to 13.6 percent in the same period in 2017.
Online casino leverage platforms like Facebook, Twitter, Instagram, YouTube, and others not just to draw in new customers. There are further advantages.
Increase Customer Base
Casinos employ social media channels to connect with new customers interested in casinos and online gambling. They utilize social media marketing to advertise their games to reach those interested in online casinos. To entice the prospects, they often make tempting offers. Many athletes claim to have seen them and been impressed by the social media promotions.
Transmitting Vital Information
The launch of new games, a multi-player online event like a poker tournament, etc., can post on an online casino’s official page on social media networks. Seasonal content and limited-time promotional offers can also be shared on this page. While the knowledge offered on these sites can benefit the casino’s current clients, it can also entice new clients to sign up.
Sharing and Monitoring Reviews and Comments
Nowadays, people enjoy posting about their experiences on social media, both good and bad. These comments and evaluations may affect a user’s decision to buy a novel. On the other hand, some customers merely post negative reviews to obtain the business’ attention and prompt attention. Online casinos can also monitor what users say about them on social media to improve their operations or correct any errors.
Bonus: Using Social Casino Gaming to Your Advantage
Although most people view social casinos as competitors to regular internet casinos, they can coexist. Online casinos borrow specific ideas from social casinos and other social games. Online casinos can use social gamification to attract more potential customers on social media and then entice them to the site. Several large web firms are already doing this as a marketing plan. Therefore, why can’t the casinos?
In numerous ways, social media has accelerated the rise of online casinos. While its main purpose is to draw clients to online casinos, some are making the most of it to expand their market share.